Brand Failures

Tác giả: Matt Haig
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Số trang: 11
 
Ebook: FREE
 
Upload bởi: Nguyễn Thùy Dương (12-05-2014 09:29 AM )
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Chương 1: Thông tin

Laura Ries, President, Ries & Ries, marketing strategists, and bestselling co-author of The Fall of Advertising and the Rise of PR and The 22 Immutable Laws of Branding “Every marketer will read this with both pleasure and profit. But the lessons are deadly serious, back to basics: real consumer..